So – this begs the question: Should we continue to do a different version of the same thing? Do we do the same styling and entertainment that has already been doing the rounds for too many years? Or in 2020, do we reinvent the Gatsby look in a modern and exciting way?
There’s no question.
In 2020, event expectations are high. Guests have been there, done that and seen it all. Your audience are educated more than ever before through social media, reality TV and the world wide web on extraordinary events, and they are what set the bar.
We don’t want to meet expectations of what they *think* a Gatsby event should look like…we want to defy them, and this cannot be done by hosting a pretty party with a food and beverage package and feather centrepieces. These types of events are rarely remarkable, and mostly forgettable.
This year, a Great Gatsby event needs to be more than just planned. It needs to be insightful and creative with a thorough thought process into human behavior to really make an impact on a person’s mind. Because that’s what we want right? We want to deliver your message so that it lives on in their memories long after the ballroom doors close.
We believe that all corporate events need to be crafted, like a successful and clever marketing campaign, to deliver your objectives, and further the message and brand of your company. That’s why the event is created in the first place.
At Event Society, we turn up the volume of reality, through heightened sensory experiences to make your audience feel something. Maya Angelou said “People will forget what you said, they will forget what you did, but they will never forget how you made them feel”. That’s what we want – for your Gatsby themed event to be truly unforgettable.
So – what does this event look like?
It looks like immersive lighting installations that captivate people’s attention and pull them into the moment.
Tables are mapped with projections, to eliminate the need for elaborate décor and stationary.