“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou
Launch events are important. They are the first taste that your guests, the media, your stakeholders get a chance to view this new thing that undoubtedly has had hundreds or thousands of hours poured in, to bring it to life. Launch events are designed with a specific purpose: to create awareness and publicity for the product or brand. This is your first big marketing push, and an opportunity to build relationships with potential clients.
There is excitement, anticipation.
We understand that expectations are high, and a seamless event must be delivered. But a well-run event is not enough. It’s not enough for this event to just be good. Most events are “good”, but are they extraordinary? Will they make your audience feel something, that they will take away with them?
Your audience are educated more than ever before through social media, reality TV and the world wide web on extraordinary events, and they are what set the bar. They expect a lot.
We don’t want to meet expectations…we want to defy them, and this cannot be done by hosting a pretty party with a food and beverage package alone.
These types of events are rarely remarkable, and mostly forgettable.
In 2019, launch events need to be more than just planned. They need to be insightful and creative with a thorough thought process into human behaviour for them to really make an impact on a person’s mind and deliver your brand’s message.
They need to be crafted, like a successful and clever marketing campaign, to deliver event objectives, and further the company message.
We need to turn up the volume of reality, through heightened sensory experiences.
We need to make them feel something.
This doesn’t happen by accident. It takes time, creativity and experience. Every aspect of the launch event must be considered and planned, from the invitations, to entry experience, entertainment to the end, with a focus on people, not the product alone.
A successful product launch starts long before the actual release date, and the effects will be felt long afterwards.
So if you are looking for a corporate event planner in Brisbane or the Gold Coast, to launch your product or service, get in touch now.