Brand launches are some of our favourite types of events to produce as there is so much excitement and energy involved. It’s likely that the business or product has been in planning for years before the launch date, and this event is the culmination of thousands of hours of work by a dedicated team of visionaries. The pressure is on, and expectations are high, so it’s important you have a professional corporate event planner with local knowledge of the Gold Coast and Brisbane.
Probiotics Australia is a leading, global bioscience company, delivering natural innovative solutions that enhance life through biotechnology. A brand-sparking new laboratory in Ormeau manufactures Probiotics, live bacteria and yeasts that are good for you, and especially your digestive system. A healthy gut microbiome influences brain function and supports the immune system, so Probiotics Australia are doing great work. The Event Society team were thrilled to be commissioned to plan and manage their prestigious launch event.
When planning a corporate event, depending on the size and scale, three to twelve months is a great timeline to work with. But in this case, and many before it, we had only three weeks. With wide-reaching contacts and event suppliers throughout the Gold Coast, we mobilised our professional event team to bring the launch to life.
Our event design reflected the three brand pillars of Probiotics Australia being quality, innovation and functionality. We devised a sophisticated and modern look with high gloss finishes and a white and silver colour scheme. White ottomans were paired with silver framed coffee tables to make casual seating areas for guests. High white Perspex bar tables were accented with chic ghost stools. For a soft touch, a contemporary executive lounge suite, and cascading greenery arrangements adorned every tabletop.
Event catering featured a modern Asian-inspired cocktail menu with deep-fried chilli wings, Yum Cha baskets, Vietnamese Rice Paper rolls and satay skewers with Balinese lime dip. A decadent cheese table finished the event, loaded high with fresh and dried fruits, French bread and a variety of ricotta, fetta and swiss mountain cheese.
Presentations were an important part of the event and we created an engaging space with a huge projector screen, dramatic green lighting and more stylish ghost chairs to create cohesion between the upstairs and downstairs spaces.
The event was a hit, with VIP guests including local governments and many international visitors excited to be part of the journey of this amazing Gold Coast company.
We were thrilled to be chosen as the corporate event planners and managers for the launch of Probiotics Australia, and look forward to many more fabulous events as the company progresses.