What makes for a successful event? If you ask a range of people, they’ll agree that it needs to offer attendees something unique, that goes off without a hitch, and that aims to please those it’s supposed to please. If all goes according to plan, these three factors will result in an event that will live on in the minds of those who’ve attended for many years to come. As a Gold Coast event designer, we love to be a part of creating this kind of experience especially at a magical time such as Easter. Here’s a rundown of an activation we recently assisted with, for the iconic shopping centre precinct – Marina Mirage.
Easter Maze at Marina Mirage
Marina Mirage is an upmarket waterfront shopping centre situated in Main Beach, near the Sheraton Grand Resort and Palazzo Versace hotel. With dozens of designer clothing, jewellery and art stores, the area attracts an affluent local and international clientele who flock to the Mirage for fine dining as well as its weekly Gourmet Farmers Market.
Our valued client approached us in the weeks leading up to Easter to create something unique to draw shoppers to the centre over the busy April school holiday period.
Naturally, any event falling over Easter is best celebrated with chocolates and bunnies, but to add to the enchantment of the season, we also assisted in the creation of a bunny maze for children to enjoy. Complete with hidden eggs for them to uncover, a flowering hedge for little hunters and their families was built for them to search through. Easter chocolates were waiting for every child at the end. A giant gold Easter bunny was on display for photo opportunities and to encourage social sharing. Visitors captured their special moments using the hashtag #MarinaMirageGoldBunny, for the chance to win an exclusive chocolate making masterclass. Check it out on Instagram to see the fun!
Overall the event was an “eggcellent” (#sorrynotsorry) success, drawing Gold Coast families to the centre for this fun and free activity across the long weekend. It is so satisfying to be a part of installations such as these, especially when we know children are having fun and making happy family memories.
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